You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately, this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.
Option 1: Become an SEO Expert
This is the hardest path to take to implement SEO on your website while yielding the greatest personal satisfaction. You will want to start by spending lots of time reading books and online articles to catch up on the latest SEO trends, practices, and methods. Next, you should start experimenting with different methods you learn about, analyze the results, and change your website again. This is the continual learning process of search engine optimization and takes a great amount of time, energy, patience, and resources. However, after several months when you start to realize the benefits of your work it will yield a great deal of satisfaction.
This option is recommended for those if you want to start offering SEO services as a part of your business or if you have multiple websites that you manage. If you only have one website and do not plan on providing SEO services to others this route is probably not ideal considering the time involved to make it successful.
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Option 2: Find a Professional SEO Guide
This is the ideal option for most people who want to start internet marketing on their own, learn more about the industry, and yet not invest a considerable amount of time in the project. There are several SEO consultants who would be happy to guide you along the way and assist you in creating a successful online campaign. With this option, you will not have to learn everything on your own but will have an experienced professional at your side to assist you in creating a successful campaign. The most difficult aspects of SEO could be handled by your consultant while you could manage SEO implementation.
For example, your consultant could assist you in developing a keyword phrase list, sample methods of finding link partners, guidelines for using title, alt, heading, bold, internal link, and meta tags. After you have finished working on a few key pages you could request your consultant review your work and give you further suggestions. At first, you will probably rely heavily on your consultant for advice but as time goes on your reliance on your consultant will diminish as you become more affluent in SEO practices and techniques. Another important service your consultant should provide is monthly or weekly progress reports. They will most likely have access to software that will enable them to generate reports such as rankings, keyword phrases, incoming link, and others. Consultants can usually provide other valuable insights to help your business succeed online on subjects such as PPC, conversion, usability, professional image, email campaigns, banner advertising, and other online marketing options.
Although this method will require some investment on your end it is far less expensive than a full-service SEO package and over time the cost will diminish as you become adept at SEO yourself.
How to Decide which Option is Best
When deciding between these two options the most relevant question to ask yourself is how much time do you have to invest in SEO. Through experience, I would estimate that having an SEO consultant at your side will reduce the time you need to invest in your SEO project by about 50-75%. You must also determine how competitive your industry is.