Want to sell your own Ecourse but can’t figure out where to start? I created this course guide to help you on your way to creating and selling your Ecourse or Ecourses.
The Benefits of Keeping your Ecourse Simple
A Single Problem, A Single Solution
Please let me know if this sounds familiar:
You start writing a blog post, and before you know it, your “short update” has transformed into a meandering, 3,000-word novelette that covers everything from finding a graphic designer to creating a business card.
A 3,000-word blog article may generate a lot of traffic, but only if it’s well-focused.
But, all too frequently (in blog articles and Ecourse creation), each topic discussed raises a new issue that must be addressed.
It’s tempting to want to add one more essential detail when you’re trying to offer the finest information for your readers.
Soon, you’ve detailed an encyclopedia’s worth of material, which not only overwhelms you but also your customers.
Think simplicienty when creating a ecourse
The majority of individuals do not need or want a comprehensive response. If your Ecourse is designed to assist your students to discover their ideal customers, adding material on domain name selection may seem to be useful, but it is really a distraction.
Worse, you risk overloading your client if you attempt to expand out too much. If you give her too much of it, she’ll log out and never come back—for this or any other Ecourse or Ecourses you make.
Another problem with attempting to cram too much information into a single course is this:
Knowledge overload. When you attempt to incorporate too much material, you wind up with a lot of subjects with very little coverage.
Instead, focus your Ecourse on a particular issue and a single solution allows you to go deeper and offer concepts and information that you won’t find anywhere else, such as:
• Case studies
• Documents for planning | Multimedia material
These are the kinds of items that your audience would gladly pay a premium for since they won’t be able to get them anywhere else. You’ll have more freedom to develop these and other materials if you concentrate your Ecourse on a particular issue. However, if you take a wider strategy, you’ll be compelled to cut down on the “extras.”
But don’t get us wrong: there’s still space for that all-encompassing, huge Ecourse. Powerhouse trainers like Marie Forleo and her hugely successful B-School are living proof of this.
Keep in mind that if you decide to go through with an Ecourse of this scope, you will have to: Extend the course’s duration to fit all of the additional material.
- Each week (or module) is treated as its own “little” course, focusing on a particular problem or solution.
- Increase the Ecourse’s price.
- If your market can support a high-ticket, multi-module course, go ahead and create one.
- Keep in mind, however, that the more information you give, the greater the fee
Also, keep in mind that selling a big Ecourse is considerably more difficult—and we’re not just talking about the cost. There’s also a larger commitment on the buyer’s part, which she’ll have to think about before taking the leap. A short, single-problem Ecourse is simpler to commit to and finish, making it easier to succeed.
How to Come Up with Killer eCourse Concepts
“How do I come up with a good idea?” is the most common question I get, not only from novice Ecourse developers but also from seasoned company owners.
Of course, what they really mean is, “How do I come up with a good Ecourse that will sell?”
Nobody wants to design, create, and launch an Ecourse for days, weeks, or months just to hear crickets on the big day. You want to know that you’ll be successful in some way.
However, don’t overthink it. The solution is straightforward. Simply provide what your audience has requested.
- Take a look at the competition.
What exactly are they making? If you cater to a similar demographic, what sells for them will almost certainly sell for you. Before you start yelling, “But it’s already been done!” remember this: no two coaches are similar. Although you may design a Ecourse that is comparable to mine, your voice, experience, teaching style, and personality are all extremely distinct.
Nobody else compares to you, and for certain consumers, you’re the only one who can connect with them.
- Pay close attention to your target customer.
What kinds of inquiries does she pose in private groups, at your help desk, and in other places? Check your Google Analytics data to see what articles she’s reading on your site.
These are all excellent sources of information about what she needs and desires from you.
Still haven’t figured out what your ideal customer wants? Inquire of her. Create a survey and ask her to tell you about her difficulties, what prevents her from achieving her goals, and even what she’s done in the past to address her problems.
- Look through the best-sellers list.
Which books in your field are doing better than others? These are the ones that provide the answers your customers are looking for. To go further into the subjects that truly connect with your audience, look through the table of contents and read the online reviews.
- Read the Frequently Asked Questions.
Examine rival blogs’ frequently asked questions sections, as well as forums and Facebook groups. Look for “Start Here” and “Quickstart” sections on blogs as well. The most prevalent inquiries and concerns are often answered here.
- Take a look at the materials that are accessible.
What are the most often recommended resources by your colleagues and competitors?
There are often raised concerns about the usage of software and other technologies, which may be excellent topics for eCourses.
- Go through your email.
If you’ve been in company for more than a few months, you’re probably getting inquiries on a regular basis from friends, customers, and even strangers. What exactly are they inquiring about? Look for recurring themes and patterns.
- Go through your keyword research again.
Examine the most often searched keywords and phrases in your community and use them as a starting point for your own study.
- Double-check the keywords you used in your search.
You can use Google Webmaster Tools to see which search keywords are bringing people to your website. Because individuals often seek for answers to topics like “how to create a logo” or “how to start a business,” this may be a valuable source of inspiration.
There are ideas all over the place
If you know where to search, your prospective customers are sharing them with you every day.
So don’t allow your doubts to get in the way of your success. Create the Ecourse that they have requested.
What Ecourse Format Should You Use for Your New eCourse Video? Audio? Written or live?
When it comes to producing Ecourse material, you have a dozen or more choices to pick from, and each one is helpful in its own way, so how do you decide? There are three major factors to consider.
Who is going to buy?
Your ideal customer is likely to have a definite preference in terms of the format. Some individuals prefer to watch videos, while others prefer to read written instructions.
Some individuals learn best by doing, guided by a checklist. Others like audio that they can listen to while doing other activities.
What info are you going to provide?
Let’s face it: certain information works better in some forms and doesn’t function at all in others.
Without a screen share video, it’s impossible to demonstrate how to use software, for example.
A fillable worksheet is also essential if you’re asking customers to participate in a discovery process.
Find your Zone of Comfort
While your primary focus should be on your customers and their requirements, your own tastes are also important. If you aren’t comfortable with video, it’s a good chance that you’ll put off finishing your course and stressing over it needlessly. Similarly, if writing isn’t your strong suit, forcing oneself to write 50 pages of material will be exhausting.
You must also consider how you will deliver the information, in addition to the apparent format option.
You have a number of choices once again.
Delivery by way of Email
This is the easiest way to offer an eCourse.
All you need is an autoresponder configured to send messages at the times you choose, as well as a series of messages containing your training materials.
You may also include attachments (though your delivery rates may suffer) or a link to a website with additional resources, such as video or downloaded files, for purchasers.
Setting up a membership site where customers can log in to get their content is a more complex alternative. This enables you to distribute all of the information at once if you want, as well as better secure your content from illegal access.
Luckily, a site called Getresponse.com allows for the creation of membership sites. Check out them for affordable pricing and easy-to-make websites.
A simple zip file
A zip file download is a feasible alternative if your eCourse is short and you aren’t worried about overloading your customers.
In this instance, you simply set up delivery via your shopping cart by giving a link to the full course for customers to download.
Because the download may be too big for people with a poor internet connection, this format is ideal if your course does not contain a video component.
The main conclusion is that your customer is the most essential factor when creating an eCourse.
What is she looking for, and how would she want it delivered?
If you follow these steps, you’ll be well on your way to creating a successful course.
In a single day, you may create an eCourse.
Do you believe you don’t have enough time to develop an eCourse?
Reconsider your position. Many of the Ecourses you’ve seen for sale—and perhaps bought—were made in a single day. Creating a new Ecourse is just a question of putting the pieces together for smart company owners. If you’ve been in the company for more than a few weeks, you probably already have everything you need to build an eCourse and have it ready to sell by tomorrow.
Make the most of your assets
You might spend days or weeks studying new methods, putting fresh ideas to the test, and creating a whole new eCourse (for you). Alternatively, you may use a tried-and-true development approach that has been shown to work: Write what you’re familiar with.
It’s simple to speak about when you’ve spent months or years engaged in your field of expertise.
It’s likely something you do on a daily basis. You respond to emails, create blog articles, and speak with customers on the phone. Not only that, but you almost certainly read, watch movies, and listen to podcasts on your topic on a daily basis. All of these factors make it simple for you to build a new course out of thin air.
Examine old blog articles and emails for jewels that you can polish and reuse.
Look over your previous courses for modules and features that might work well in your new Ecourse.
Update (if necessary) and reformat the information to fit your new design, then utilize it to add value to your next offering.
Don’t be concerned if part of your material has already been seen—even if you build an entire eCourse based only on blog content.
Even if they can get the knowledge for free elsewhere, people would gladly pay for a step-by-step strategy.
They will be enticed to purchase due to the ease of having a proven strategy without having to arrange it themselves.
Use Rebrandable Content to Fill in the Gaps
If your content has apparent gaps (which it may or may not), you can simply cover them with rebrandable material.
On almost any topic, you can get low-cost, well-researched, and well-written private label material.
Even better, a number of forms, such as video, software, slide presentations, and graphics, are often available.
With very little work on your side, you can utilize all of them to build a more well-rounded, useful course.
Make a beeline for the low-hanging fruit.
Let’s be clear about something. An eCourse that you develop in one day is unlikely to be an all-encompassing, multimedia-rich epic offering. Rather, go for a low-cost beginning course at the top of your funnel. You can always extend it later (by reusing it), but for now, the objective is to complete it and get it out there.
Effective eCourse Pricing Strategies
Are you having trouble deciding how much to charge for your Course? You’re not alone in this. It’s a problem that many internet company owners confront, and it may lead to you delaying the launch of your product—possibly forever.
Does this ring a bell?
How much money do you hope to make?
The most fundamental concept is this: how much money do you want to earn from Ecourse sales?
Consider the following:
• Investing your time: How long did it take you to design and create your Ecourse?
• Your financial investment: Did you use freelance authors, editors, developers, or other professionals to help you build your Ecourse?
• The selling price: How much of each sale will go to your payment processor, affiliates, and joint venture partners?
• Estimated sales: How many individual pieces do you think you’ll be able to sell?
With all of this in mind, calculating the cost of your Ecourse becomes much simpler.
What is the expected return on investment (ROI)?
It’s essential to evaluate how much your customer will make from her access to the Ecourse in addition to how much you anticipate earning from Ecourse sales.
For example, if your students regularly improve their income by $2,000 per month as a result of your training, charging $4,000 or more for your Ecourse is more than fair.
After all, those that take action will get their money back many times over.
What is the level of commitment among your customers?
How devoted do you want them to be, or, to put it another way, how dedicated do you want them to be?
In general, the greater the price point, the more involved a customer will be in the product:
• completing the Ecourse in its entirety
• Acting on the information
This implies they’re more likely to see the outcomes you promise, resulting in a higher return on their investment.
It’s acceptable to price your course more to promote commitment from your customers if you have the value and case studies to back it up.
What is the content’s exclusivity?
You may believe that there isn’t anything you can teach that hasn’t been done before—many times before.
However, there are a number of things that may help your Ecourse stand apart from the crowd:
• Present the information in a unique manner.
• Include design components like cover art, charts, and other visuals in your project.
• Worksheets, checklists, and other step-by-step instructions should be included.
Finally, settling on pricing for your Ecourse may come down to just trusting your instincts.
After all, you are the one who best understands your audience—and your content.
Don’t overthink things, and don’t use price as a reason to delay your debut.
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